ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN DALAM BELANJA ONLINE DI KOTA SOLOK
The development of information technology and the internet has made it easier to transact through web-based shopping sites, often referred to as online shop. The purpose of this study was to determine the effect of perceived benefits, perceived convenience on consumer loyalty with purchasing decisio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Sekolah Tinggi Manajemen Informatika dan Komputer (STMIK) Pringsewu
2020-06-01
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| Series: | Jurnal TAM |
| Subjects: | |
| Online Access: | http://ojs.stmikpringsewu.ac.id/index.php/JurnalTam/article/view/811 |