Psychosocial Aspects of the Performance of Strategic Alliances: A Critical Review of the Literature - I
This paper presents a critical review of the strategic alliance literature, with an emphasis onthe psychosocial factors involved in strategic alliances’ performance. I argue that these have beenneglected in favor of macro and meso-level theories, which tend to ignore performance-effects ofmicro-leve...
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| Format: | Article |
| Language: | English |
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Danubius University
2011-06-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
| Subjects: | |
| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/877/829 |