Latin Loans In French Contemporary Advertising: Socio-Cultural, Linguistic and Psychological Aspects
The article deals with the Latin language borrowings in the modern French language. The functioning of Latin borrowings in French advertising is analyzed. The attention is drown to the socio-cultural, linguistic and psychological aspects of this functioning. General trends concerning latinisms in...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2016-10-01
|
| Series: | Journal of Danubian Studies and Research |
| Subjects: | |
| Online Access: | http://journals.univ-danubius.ro/index.php/research/article/view/3513/3418 |