Latin Loans In French Contemporary Advertising: Socio-Cultural, Linguistic and Psychological Aspects
The article deals with the Latin language borrowings in the modern French language. The functioning of Latin borrowings in French advertising is analyzed. The attention is drown to the socio-cultural, linguistic and psychological aspects of this functioning. General trends concerning latinisms in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2016-10-01
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| Series: | Journal of Danubian Studies and Research |
| Subjects: | |
| Online Access: | http://journals.univ-danubius.ro/index.php/research/article/view/3513/3418 |
| Summary: | The article deals with the Latin language borrowings in the modern French language. The
functioning of Latin borrowings in French advertising is analyzed. The attention is drown to the
socio-cultural, linguistic and psychological aspects of this functioning. General trends concerning
latinisms in French language are the clear proof of the importance and vitality of Latin into French
society. It was shown that the Latin language has greatly influenced the French cultural memory and
common European culture. |
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| ISSN: | 2284-5224 |