Latin Loans In French Contemporary Advertising: Socio-Cultural, Linguistic and Psychological Aspects

Latin Loans In French Contemporary Advertising: Socio-Cultural, Linguistic and Psychological Aspects

The article deals with the Latin language borrowings in the modern French language. The functioning of Latin borrowings in French advertising is analyzed. The attention is drown to the socio-cultural, linguistic and psychological aspects of this functioning. General trends concerning latinisms in...

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Bibliographic Details
Main Authors: Olga Kudinova, Julia Shuleshova
Format: Article
Language:English
Published: Danubius University 2016-10-01
Series:Journal of Danubian Studies and Research
Subjects:
latin language; advertising; lexical borrowing; lingua franca; linguistic message
Online Access:http://journals.univ-danubius.ro/index.php/research/article/view/3513/3418
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spelling doaj-63a0a3da8a5c4621a3608819640124772020-11-25T02:40:01ZengDanubius University Journal of Danubian Studies and Research2284-52242016-10-0161239245Latin Loans In French Contemporary Advertising: Socio-Cultural, Linguistic and Psychological AspectsOlga Kudinova0Julia Shuleshova1Izmail State Liberal Arts UniversityIzmail State Liberal Arts UniversityThe article deals with the Latin language borrowings in the modern French language. The functioning of Latin borrowings in French advertising is analyzed. The attention is drown to the socio-cultural, linguistic and psychological aspects of this functioning. General trends concerning latinisms in French language are the clear proof of the importance and vitality of Latin into French society. It was shown that the Latin language has greatly influenced the French cultural memory and common European culture.http://journals.univ-danubius.ro/index.php/research/article/view/3513/3418latin language; advertising; lexical borrowing; lingua franca; linguistic message
collection DOAJ
language English
format Article
sources DOAJ
author Olga Kudinova
Julia Shuleshova
spellingShingle Olga Kudinova
Julia Shuleshova
Latin Loans In French Contemporary Advertising: Socio-Cultural, Linguistic and Psychological Aspects
Journal of Danubian Studies and Research
latin language; advertising; lexical borrowing; lingua franca; linguistic message
author_facet Olga Kudinova
Julia Shuleshova
author_sort Olga Kudinova
title Latin Loans In French Contemporary Advertising: Socio-Cultural, Linguistic and Psychological Aspects
title_short Latin Loans In French Contemporary Advertising: Socio-Cultural, Linguistic and Psychological Aspects
title_full Latin Loans In French Contemporary Advertising: Socio-Cultural, Linguistic and Psychological Aspects
title_fullStr Latin Loans In French Contemporary Advertising: Socio-Cultural, Linguistic and Psychological Aspects
title_full_unstemmed Latin Loans In French Contemporary Advertising: Socio-Cultural, Linguistic and Psychological Aspects
title_sort latin loans in french contemporary advertising: socio-cultural, linguistic and psychological aspects
publisher Danubius University
series Journal of Danubian Studies and Research
issn 2284-5224
publishDate 2016-10-01
description The article deals with the Latin language borrowings in the modern French language. The functioning of Latin borrowings in French advertising is analyzed. The attention is drown to the socio-cultural, linguistic and psychological aspects of this functioning. General trends concerning latinisms in French language are the clear proof of the importance and vitality of Latin into French society. It was shown that the Latin language has greatly influenced the French cultural memory and common European culture.
topic latin language; advertising; lexical borrowing; lingua franca; linguistic message
url http://journals.univ-danubius.ro/index.php/research/article/view/3513/3418
work_keys_str_mv AT olgakudinova latinloansinfrenchcontemporaryadvertisingsocioculturallinguisticandpsychologicalaspects
AT juliashuleshova latinloansinfrenchcontemporaryadvertisingsocioculturallinguisticandpsychologicalaspects
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