Latin Loans In French Contemporary Advertising: Socio-Cultural, Linguistic and Psychological Aspects
The article deals with the Latin language borrowings in the modern French language. The functioning of Latin borrowings in French advertising is analyzed. The attention is drown to the socio-cultural, linguistic and psychological aspects of this functioning. General trends concerning latinisms in...
Main Authors: | Olga Kudinova, Julia Shuleshova |
---|---|
Format: | Article |
Language: | English |
Published: |
Danubius University
2016-10-01
|
Series: | Journal of Danubian Studies and Research |
Subjects: | |
Online Access: | http://journals.univ-danubius.ro/index.php/research/article/view/3513/3418 |
Similar Items
-
CONTRIBUTION À LA DESCRIPTION MORPHOSÉMANTIQUE DU NOUCHI À TRAVERS QUELQUES ITEMS VULGARISÉS PAR LE ZOUGLOU
by: Kouabena Théodore KOSSONOU
Published: (2015-06-01) -
What are Borrowings in Advertising for? Lexical Borrowings in Advertising
by: Laima Nevinskaitė
Published: (2014-03-01) -
The suggestion in advertising: features of communicative mechanism
by: Galina A. Miroshnichenko
Published: (2019-12-01) -
Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
by: Margarita De-Miguel-Guzmán, et al.
Published: (2020-01-01) -
An Overwiew of Lexico-Semantic Noun Anglicisms in The Modern French and Lithuanian Languages: Linguists’ Approach
by: Ksenija Banuševičienė
Published: (2017-05-01)