Criteria for Evaluating of Management of Process of Advertising Activity on the Consumer Market Критерий оценки управления процессом рекламной деятельности на потребительском рынке
Purpose of the article is to identify the criteria for evaluating the effectiveness of advertising activity of companies on the consumer market. The study used the methods of theoretical generalization and comparison, analysis and synthesis, methods of network planning and management, methods of eco...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2013-01-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/pdf/2013/1_0/302_307.pdf |