Analisis Strategi Pemasaran Pada Usaha Mikro Kecil dan Menengah (UMKM) Pada Era Digital di Kota Bandung
The emergence of technology and high business competition makes Small Medium Sized (SMEs) have a strong and clear marketing strategy to compete with their competitors. The aim of this research to analyze the marketing strategy implementation in SMEs to compete in digital era. Research method of this...
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| Format: | Article |
| Language: | Indonesian |
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Universitas PGRI Madiun
2019-01-01
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| Series: | EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya |
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| Online Access: | http://e-journal.unipma.ac.id/index.php/equilibrium/article/view/3829 |