Impact of a direct-to-consumer information campaign on prescription patterns for overactive bladder

Impact of a direct-to-consumer information campaign on prescription patterns for overactive bladder

Abstract Background Direct-to-consumer information (DTCI) campaign is a new medium to inform and empower patients in their decision-making without directly promoting specific drugs. However, little is known about the impact of DTCI campaigns, expanding rapidly in developed countries, on changes in p...

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Bibliographic Details
Main Authors: Masayoshi Zaitsu, Byung-Kwang Yoo, Jun Tomio, Fumiaki Nakamura, Satoshi Toyokawa, Yasuki Kobayashi
Format: Article
Language:English
Published: BMC 2018-05-01
Series:BMC Health Services Research
Subjects:
Direct-to-consumer information
Disease awareness campaign
Prescription rate
Overactive bladder
Claims data
Interrupted time series analysis
Online Access:http://link.springer.com/article/10.1186/s12913-018-3147-1

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http://link.springer.com/article/10.1186/s12913-018-3147-1

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