Nostalgia marketing: Examining music retromania
Nostalgia has a solid presence in marketing. Studies have shown that nostalgic marketing strategy could be a powerful tool to market some goods and services. It has been seen that nostalgic marketing campaigns are becoming a preferred way of making the most out of brand equity possessed by old produ...
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| Format: | Article |
| Language: | English |
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Universidade Federal de Pernambuco
2021-05-01
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| Series: | Consumer Behavior Review |
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| Online Access: | https://periodicos.ufpe.br/revistas/cbr/article/view/248606 |