Cosmopolitanism Influence on Destination Image: An Analysis of São Paulo City
This study aimed to find out how cosmopolitanism influences the destination image building. To accomplish this objective we interviewed foreign people, who know São Paulo, a city with national and international importance, due to its structure, economy, size, population and by its intense...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2014-12-01
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| Series: | REMark: Revista Brasileira de Marketing |
| Subjects: | |
| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2854 |