Innovation in craft beer packaging: Evaluation of consumer perception and acceptance

Craft beer is an authentic product characterised by unique sensory features that distinguish it from industrially produced beers. The typical consumer also closely associates craft beers with the concept of traditional products, also in terms of consumption habits and the manner in which they are pa...

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Bibliographic Details
Main Authors: Valentina Maria Merlino, Simone Blanc, Stefano Massaglia, Danielle Borra
Format: Article
Language:English
Published: AIMS Press 2020-10-01
Series:AIMS Agriculture and Food
Subjects:
Online Access:https://www.aimspress.com/article/10.3934/agrfood.2020.3.422/fulltext.html