Counterintuitive publicity and the rebound effect
Counterintuitive publicity and the rebound effect — This paper shares with the reader some conceptual ideas of counterintuitive advertising, observing its possible effects on the reevaluation and deconstruction of beliefs and social stereotypes in the cognitive make-up of the viewer. The ironic rebo...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Pontíficia Universidade Católica de São Paulo
2007-10-01
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Series: | Galáxia |
Subjects: | |
Online Access: | https://revistas.pucsp.br/galaxia/article/view/1501 |