THE MANAGEMENT OF BRAND EQUITY IN EDUCATIONAL MARKETING
The aim of this study was to identify what the factors that motivate and influence a student to remain in a IES - Higher Education Institutions, through marketing concepts applied to educational marketing along with a survey of 508 students UERGS - State University of Rio Grande do Sul, enrolled in...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Federal de Santa Catarina
2016-11-01
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| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/gual/article/view/37016 |