Customer Satisfaction as a Mediator Variable between Service Quality and Customer Loyalty for PT. BNI (Persero) Tbk Aceh Province, Indonesia
This study aims to analyze the effect of service quality toward satisfaction and customer loyalty for PT. BNI (Persero) Tbk, Aceh Province. The article also analyses customer satisfaction as a mediator variable between service quality and customer loyalty. The sampling technique in the study was bas...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2017-09-01
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| Series: | Expert Journal of Marketing |
| Subjects: | |
| Online Access: | http://marketing.expertjournals.com/23446773-506/ |