The impact of social media: advantages or disadvantages

The role and use of social media in travellers' decision making and tourism operations and management are widely discussed. The strategic importance of social media are high for tourism competitiveness. Slow progress are made by the industry in responding to business opportunities by soci...

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Bibliographic Details
Main Authors: CM van der Bank, Marjoné van der Bank
Format: Article
Language:English
Published: AfricaJournals 2015-01-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access: http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_17_vol4(2)july-nov_2015.pdf