Consumer Preferences for The Design of Smoked Fish Packaging Using Conjoint Analysis
Research on smoked fish packaging has only focused on its functional side to increase product life. Meanwhile, research on smoked fish packaging design that focuses on improving and expanding markets has never existed. Until now, smoked fish was sold without packaging even though the amount of produ...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2018-12-01
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| Series: | Jurnal Ilmiah Teknik Industri |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/jiti/article/view/6778 |