Considering Cultural Consonance in Trustworthiness of Online Hotel Reviews among Generation Y for Sustainable Tourism: An Extended TAM Model

Considering Cultural Consonance in Trustworthiness of Online Hotel Reviews among Generation Y for Sustainable Tourism: An Extended TAM Model

This study aims to predict Generation Y customers’ acceptance of user-generated content (UGC) websites by integrating an extended technology acceptance model (TAM), trustworthiness of online reviews, and cultural consensus and cultural consonance theory. To collect data, a free listing method was fi...

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Bibliographic Details
Main Authors: So Young Bae, Ju Hyoung Han
Format: Article
Language:English
Published: MDPI AG 2020-04-01
Series:Sustainability
Subjects:
cultural consensus
cultural consonance
online hotel reviews
trustworthiness
technology acceptance model
Generation Y
Online Access:https://www.mdpi.com/2071-1050/12/7/2942

Internet

https://www.mdpi.com/2071-1050/12/7/2942

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