Peran Brand “Kampoeng Batik Laweyan” dalam Menguatkan Batik Laweyan Untuk Meningkatkan Daya Saing Industri Batik “Kampoeng Batik Laweyan” Solo
The existence of Laweyan Batik has been around since before 1500M (Mlayadipuro, 1984), with Laweyan Market and Bandar Kabanaran as a center of trade and sell of clothing material (lawe) of Pajang Kingdom which is busy and strategic at that time (Priyatmono, 2004). A visit to Laweyan proves that Lawe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2018-06-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/5777 |