Consumers’ Arrogance; Understanding Semantic Perceptions Using Phenomenology
<strong>Objective</strong> Although studies have confirmed that people use consumption-related behaviors to show their achievements, wealth and superiority, analysis of the ways in which consumers express their arrogance tendencies has only received a little attention. “Consumer Arroganc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2020-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_76918_7e71bd0aa45cc5682eb599185d7a2790.pdf |