THE EFFECTS OF PERSONALITY, USABILITY AND TECHNOLOGICAL FACTORS TO M-SHOPPING USE
Nowadays mobile devices such as smartphones and tablets become widespread and this led mobile shopping to be conducted anytime and anywhere and increased the attention to m-shopping. In this paper we studied the factors effecting the use of m-shopping value from Personalization, Self-Efficacy, Intim...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
National Defense University Barbaros Naval Sciences and Engineering Institute Journal of Naval Science and Engineering
2016-04-01
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| Series: | Journal of Naval Science and Engineering |
| Subjects: | |
| Online Access: | http://dergipark.gov.tr/jnse/issue/20908/224699?publisher=msu |