The paradoxical marketing of sports equipment brands. [El marketing paradójico de las marcas de material deportivo].
<p align="justify">As Ko (2013) pointed out, the sport industry is a large and fast growing business. The U.S. market accounted for as much as $400-435 billion in 2012. Sports equipment companies provide the products required to practice and enjoy sports: clothing, footwear, and othe...
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| Format: | Article |
| Language: | English |
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Ramón Cantó Alcaraz
2014-01-01
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| Series: | Revista Internacional de Ciencias del Deporte |
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| Online Access: | http://www.cafyd.com/REVISTA/editorial35.pdf |