BRAZILIANS AND ITALIANS IN THE ADVERTISING LEXICON IN VEJA AND L’ESPRESSO MAGAZINES: SIGNS OF A STEREOTYPICAL CULTURE
By means of an inventory of printed advertising transmitted by the Brazilian magazine Veja and the Italian magazine L’Espresso, published from November 2012 to April 2013, in which men are the target audience, we aim at investigating whether the lexical items existing in these written texts carry s...
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| Format: | Article |
| Language: | English |
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Universidade Estadual de Londrina
2016-12-01
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| Series: | Signum: Estudos da Linguagem |
| Subjects: | |
| Online Access: | http://www.uel.br/revistas/uel/index.php/signum/article/view/25045/20161 |