The role of advertising in managing the image of the institution through social media during the crisis

Many institutions publish marketing content on their own pages on social media sites regularly and monitor them constantly and are ready to interact with customers, and marketing on social media is characterized by flexibility where the organization can modify its marketing strategies at any time, i...

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Bibliographic Details
Main Authors: Mai Hassan, Attyat Mohamed el Gabry, Samar Abou Donia
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2021-01-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_127891.html