Auto Insurance Business Analytics Approach for Customer Segmentation Using Multiple Mixed-Type Data Clustering Algorithms
Customer segmentation is critical for auto insurance companies to gain competitive advantage by mining useful customer related information. While some efforts have been made for customer segmentation to support auto insurance decision making, their customer segmentation results tend to be affected b...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
2018-01-01
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| Series: | Tehnički Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/311142 |