The light-makeup advantage in facial processing: Evidence from event-related potentials.

The effects of makeup on attractiveness have been evaluated using mainly subjective measures. In this study, event-related brain potentials (ERPs) were recorded from a total of 45 Japanese women (n = 23 and n = 22 for Experiment 1 and 2, respectively) to examine the neural processing of faces with n...

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Bibliographic Details
Main Authors: Keiko Tagai, Hitomi Shimakura, Hiroko Isobe, Hiroshi Nittono
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2017-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC5325234?pdf=render