Nostalgic Consumption: Sociological Analysis
The presented paper focuses on the phenomena of «commercialization of nostalgia» which is defined as the use of Soviet attributes, symbols and artefacts in promotion and branding of contemporary market goods. What can be evident for any observer and what was highlighted by Russian scholars is that S...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ltd. "Humanities Perspectives"
2016-07-01
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| Series: | Журнал институциональных исследований |
| Subjects: | |
| Online Access: | http://www.hjournal.ru/files/JIS_8_2/JIS_8.2_9.pdf |