Considerations on the Application of Blue Ocean Strategy to Avoid the Risk of Bankruptcy to Small Enterprises
In Romania, SMEs are facing with great financial problems, which led, during 2008 - 2011, to about 60.000 bankruptcies, 200.000 firm suspension and to an increased number of unemployed from 568.000 at 31.12.2008 to 711 000 unemployed at the half-year of 2011. Professors W. Chan Kim and Renee Maubor...
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| Format: | Article |
| Language: | English |
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Dunarea de Jos University of Galati
2011-11-01
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| Series: | Risk in Contemporary Economy |
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| Online Access: | http://www.rce.feaa.ugal.ro/sites/default/files/GNegoescu.pdf |