Recipe for success: cooking and food in business metaphors
The article sets out to disclose the range of applications and implications of the business media metaphors that draw on the more familiar cognitive domain related to food and cooking. The conclusions rely on a corpus-based approach, while the theoretical framework is provided by cognitive semantics...
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| Format: | Article |
| Language: | English |
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Editura Universitatii din Bucuresti
2007-01-01
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| Series: | Bucharest Working Papers in Linguistics |
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| Online Access: | http://bwpl.unibuc.ro/index.pl/recipe_for_success_cooking_and_food_in_business_metaphors |