Building Customers’ Re-Patronage Intention through Service Quality of Community Mall in Bangkok
Objective: The main goal of the article is to propose a new framework exhibiting relationship between tangible dimension and all other intangible dimensions of SERVQUAL used to analyse the relation to re-patronage intention. Research Design & Methods: Hypothesised relationships were tested on d...
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| Format: | Article |
| Language: | English |
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Cracow University of Economics
2016-06-01
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| Series: | Entrepreneurial Business and Economics Review |
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| Online Access: | http:////eber.uek.krakow.pl/index.php/eber/article/view/88 |