The marketing factors influencing consumer decisions to use the services of sports and exercise centers in Thailand.
The purpose of this study was to investigate consumer’s behavior in using the services provided by an exercise unit, sports and exercise center in Thailand, and the marketing factors affecting their decisions to use the services. Use was made of a research framework or marketing mix strategic theory...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-05-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_46_vol_8_3__2019.pdf |