The strength of an opinion leader’s supporters
Watts and Dodds (2007) showed that in a simulation, supporters of opinion leaders have larger influence than opinion leaders themselves. In this paper, a case analysis was done of an anonymous housewife who created a network and acquired supporters on a social network and then started an apparel bra...
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| Format: | Article |
| Language: | English |
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Global Business Research Center
2018-11-01
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| Series: | Annals of Business Administrative Science |
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| Online Access: | https://www.jstage.jst.go.jp/article/abas/17/6/17_0181009a/_pdf/-char/en |