The impact of the package opening process on product returns
Abstract High product return rates are an increasingly pressing challenge for many e-retailers around the world. To address this problem, this paper offers a new perspective by focusing on the critical moment of the package-opening process. Going beyond previous research, which has primarily focused...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2017-11-01
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| Series: | Business Research |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1007/s40685-017-0055-x |