Critical Success Factors for Franchised Restaurants Entering the Kenyan Market
In today’s globalized world, businesses look to expand to have a global presence. Restaurant businesses have expanded internationally using franchising. This study sought to determine the critical success factors (CSFs) of a franchised restaurant system entering the Kenyan market from the franchisor...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2015-10-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244015614378 |