Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?
This paper shows that computer users and smartphone users taking part in a web survey optimized for smartphones give responses of almost the same quality. Combining a design of one question in each page and innovative page navigation methods, we can get high quality data by both computer and smartph...
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| Format: | Article |
| Language: | English |
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GESIS - Leibniz-Institute for the Social Sciences, Mannheim
2015-12-01
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| Series: | Methoden, Daten, Analysen |
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| Online Access: | https://mda.gesis.org/index.php/mda/article/view/2015.012/40 |