INVESTIGATING THE COLLECTIVE ONLINE purchase PHENOMENON: FACTORS AFFECTING THE SHOPPING INTENSITY
The collective online shopping is a recent phenomenon in Brazil whose objective is to sell products and services for a minimum number of consumers. This study aims to investigate whether the intensity of collective online shopping is influenced by the aspects consumer interest in online collective...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Maria
2014-04-01
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| Series: | Revista de Administração da UFSM |
| Subjects: | |
| Online Access: | http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/download/7084/pdf |