Social media in the context of marketing innovations—based on own research among service companies from Szczecin
Based on observation of the market and the need for change the process of creating marketing innovations in service companies in Szczecin, the author adopted as the aim of the article the identification of new marketing solutions for the service market by way of an evaluation of the possibility of t...
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| Format: | Article |
| Language: | English |
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Malopolska School of Economics in Tarnow, Poland
2020-09-01
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| Series: | Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie |
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| Online Access: | https://zn.mwse.edu.pl/index.php/zn/article/view/742 |