Sonic logos: An Experimental Design on Sound Features and Brand Personality.
Sonic branding is the strategic use of sound to communicate the identity and values of a brand in the different touch points with its publics. The objective of this study is to determine which brand personality traits and self-reported emotions (calmness or excitement and pleasantness) are associate...
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| Format: | Article |
| Language: | English |
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Universidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de Madrid
2019-07-01
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| Series: | Disertaciones |
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| Online Access: | https://revistas.urosario.edu.co/index.php/disertaciones/article/view/6373 |