A conceptual framework for identifying key employee branding dimensions: A study of hospitality industry

The current research adds to the employee branding literature by building a conceptual framework to identify key employee branding dimensions in the context of the Indian hospitality industry that has been overlooked by the previous literature. A survey-based approach is employed on a sample of 421...

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Bibliographic Details
Main Authors: Praveen Dhiman, Sangeeta Arora
Format: Article
Language:English
Published: Elsevier 2020-07-01
Series:Journal of Innovation & Knowledge
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2444569X19300435