Business in the Hands of Consumers: A Scale for Measuring Online Resale Motivations
The web channel is increasingly a central aspect of the second-hand economy and, as such, favours also more sustainable post-consumption processes. This is why the field of online reselling appears increasingly important. Besides, the ever broadening scope of online reselling is key to the success o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2016-12-01
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| Series: | Expert Journal of Marketing |
| Subjects: | |
| Online Access: | http://marketing.expertjournals.com/23446773-408/ |