Can Decentralization Drive Green Innovation? A Game Theoretical Analysis of Manufacturer Encroachment Selection with Consumer Green Awareness

With the increase of public environmental awareness and the growth of e-commerce, sustainable development promotes the manufacturer to increasingly participate in green innovation and make full use of the online sales channel to enhance competitiveness. Despite decentralized encroachment being widel...

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Bibliographic Details
Main Authors: Dan Cao, Jin Li, Gege Liu, Ran Mei
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Processes
Subjects:
Online Access:https://www.mdpi.com/2227-9717/9/6/990