Foreign Halal Packaged Products that Influence Purchase Intention

Abstract. Halal has become a major topic of conversation in the business world due to today's rapid development of halal packaged food production. This study discusses several factors that influence the purchasing decisions of Indonesian Muslim respondents on imported halal packaged food produc...

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Bibliographic Details
Main Authors: Berliana Rizki Arlisa, Ratih Hendayani, Yuvaraj Ganesan
Format: Article
Published: Institut Teknologi Bandung 2019-08-01
Series:Asian Journal of Technology Management
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