Presence of Banks on Social Networks in Bosnia and Herzegovina
Background: Social networks allow real-time interaction that enhances a bank’s ability to respond to customers in a timely, intuitive and personalized manner. By using social networks, banks can improve the understanding of their clients and bank’s products they need. Also, banks can enhance relatio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2017-09-01
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| Series: | Business Systems Research |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/bsrj-2017-0016 |