ETHICS AND COMMERCIAL COMMUNICATION

The modern economic science was built around the concept of efficiency. In economy the notion of equality is strongly correlated with the notion of balance, such as the market balance when the demand equals the offer. In a broader view, the economy cannot contribute to a reflection on equity unless...

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Bibliographic Details
Main Author: Flaviu MEGHIŞAN
Format: Article
Language:English
Published: Universitaria Press Craiova 2014-10-01
Series:Management & Marketing
Subjects:
Online Access:http://www.mnmk.ro/documents/2014_X2/14-16-2-14.pdf