Applying Importance-Performance Analysis as a Service Quality Measure in Food Service Industry
As the global economy becomes a service oriented economy, food service accounts for over 20% of service revenue, with an annual growth rate of more than 3%. Compared to physical products, service features are invisible, and the production and sale occurs simultaneously. There is not easy to measure...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidad Alberto Hurtado
2011-09-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | http://www.jotmi.org/index.php/GT/article/view/652 |