Comunicação integrada ao marketing no e-commerce
This article aims to demonstrate the importance for the recognition of a brand through the development of an integrated communication plan identifying possible improvements to marketing and apply them in communication for an effective way to address the target audience little explored in sales and c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Centro Universitário Teresa D'Ávila - UNIFATEA
2012-07-01
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| Series: | ECCOM |
| Subjects: | |
| Online Access: | http://publicacoes.fatea.br/index.php/eccom/article/view/543/378 |