Using the UTAUT2 Model to Determine Factors Affecting Adoption of Mobile Banking Services: A Qualitative Approach
<p class="0abstract">The main purpose of this study is to investigate the determinants that affect the adoption of mobile banking services in Jordan. The current study extends the Unified Theory of Acceptance and Use of Technolgy2 (UTAUT2) by adding two important factors, mass media...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Association of Online Engineering (IAOE)
2018-08-01
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| Series: | International Journal of Interactive Mobile Technologies |
| Subjects: | |
| Online Access: | http://online-journals.org/index.php/i-jim/article/view/8525 |