How much is a smile worth? The effect of smiling faces in food retail stores
Abstract: The present research tests the emotional contagion theory of an attendant´s smiling face on consumer behavior. Five experiments composed of 294 customers were performed in different food retail stores. The results show that the attendant´s smiling face has a significant effect on customer...
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| Format: | Article |
| Language: | English |
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Universidade do Oeste de Santa Catarina
2018-12-01
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| Series: | RACE: Revista de Administração, Contabilidade e Economia |
| Online Access: | https://portalperiodicos.unoesc.edu.br/race/article/view/16510 |