Communication and Advertising in the Sphere of Social Imaginary
The hypothesis from which we start it that according to which the simplification function of reality is closely linked to the idea of trust. The image of a product or of an institution is to awaken the client‘s or consumer‘s confidence. And trust is a tool of simplifying the reality (Balaban, 2009...
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| Format: | Article |
| Language: | English |
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Danubius University
2015-06-01
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| Series: | Acta Universitatis Danubius: Communicatio |
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| Online Access: | http://journals.univ-danubius.ro/index.php/communicatio/article/view/2877/2415 |