Communication and Advertising in the Sphere of Social Imaginary

The hypothesis from which we start it that according to which the simplification function of reality is closely linked to the idea of trust. The image of a product or of an institution is to awaken the client‘s or consumer‘s confidence. And trust is a tool of simplifying the reality (Balaban, 2009...

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Main Author: Mirela Arsith
Format: Article
Language:English
Published: Danubius University 2015-06-01
Series:Acta Universitatis Danubius: Communicatio
Subjects:
Online Access:http://journals.univ-danubius.ro/index.php/communicatio/article/view/2877/2415
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spelling doaj-67124f6d4d7747f78a036d166f9cc2272020-11-24T21:07:11ZengDanubius University Acta Universitatis Danubius: Communicatio1844-75622069-03982015-06-0191513Communication and Advertising in the Sphere of Social ImaginaryMirela Arsith0“Danubius” University of GalatiThe hypothesis from which we start it that according to which the simplification function of reality is closely linked to the idea of trust. The image of a product or of an institution is to awaken the client‘s or consumer‘s confidence. And trust is a tool of simplifying the reality (Balaban, 2009, p. 52). The success of advertisement depends on the interpretative chemistry of consumer situations plausible imagined, interacting with structures with familiar and accepted values. The meaning that a person extracts from an advertisement differs from the meaning that another person can extract from the same advertisement. These symbols used in advertisements, which are subject to interpretation, understanding, signification, may take the form of words, pictures, music. Due to the fact that the messages task is to change behaviors, and behaviors are most easily changed and oppose the slightest resistance to change are those within the scope of ideals therefore, images must be idealized descriptions (Pitariu & David, 2009 p. 71).http://journals.univ-danubius.ro/index.php/communicatio/article/view/2877/2415advertising picture; psychological needs; message; myth; symbol
collection DOAJ
language English
format Article
sources DOAJ
author Mirela Arsith
spellingShingle Mirela Arsith
Communication and Advertising in the Sphere of Social Imaginary
Acta Universitatis Danubius: Communicatio
advertising picture; psychological needs; message; myth; symbol
author_facet Mirela Arsith
author_sort Mirela Arsith
title Communication and Advertising in the Sphere of Social Imaginary
title_short Communication and Advertising in the Sphere of Social Imaginary
title_full Communication and Advertising in the Sphere of Social Imaginary
title_fullStr Communication and Advertising in the Sphere of Social Imaginary
title_full_unstemmed Communication and Advertising in the Sphere of Social Imaginary
title_sort communication and advertising in the sphere of social imaginary
publisher Danubius University
series Acta Universitatis Danubius: Communicatio
issn 1844-7562
2069-0398
publishDate 2015-06-01
description The hypothesis from which we start it that according to which the simplification function of reality is closely linked to the idea of trust. The image of a product or of an institution is to awaken the client‘s or consumer‘s confidence. And trust is a tool of simplifying the reality (Balaban, 2009, p. 52). The success of advertisement depends on the interpretative chemistry of consumer situations plausible imagined, interacting with structures with familiar and accepted values. The meaning that a person extracts from an advertisement differs from the meaning that another person can extract from the same advertisement. These symbols used in advertisements, which are subject to interpretation, understanding, signification, may take the form of words, pictures, music. Due to the fact that the messages task is to change behaviors, and behaviors are most easily changed and oppose the slightest resistance to change are those within the scope of ideals therefore, images must be idealized descriptions (Pitariu & David, 2009 p. 71).
topic advertising picture; psychological needs; message; myth; symbol
url http://journals.univ-danubius.ro/index.php/communicatio/article/view/2877/2415
work_keys_str_mv AT mirelaarsith communicationandadvertisinginthesphereofsocialimaginary
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